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Packaging optimization is the process of improving packaging design and materials to enhance efficiency, reduce costs, and minimize environmental impact while ensuring product protection. It involves evaluating factors such as size, weight, durability, and sustainability to create packaging solutions that better align with supply chain requirements. Packaging optimization may include reducing material usage, choosing eco-friendly alternatives, streamlining package shapes for better space utilization, and improving ease of handling and shipping. The goal is to improve product safety, reduce waste, cut shipping costs, and enhance customer satisfaction, all while minimizing the carbon footprint.